Marcus Dixler

UX Designer

UX is my new frontier. With experience in freelance website design and content management for both commercial and non-profit, I’ve now embarked on informed design, customized to the users experience and purpose.

Background:

Random House publishers has a site showcasing children’s books – RHCBooks.com. Each book is described in detail, and then the site links to various options to purchase from external distributors.

The Challenge:

Redesign and convert their individual product pages into functional purchase pages so visitors do not need to leave the site to purchase the books.

The Process:

By first researching the children’s book industry, meeting with users, and analyzing the data, I was able to brainstorm and ideate a new design. 

The Result:

The end products of a few weeks were prototypes faithful to the goals and brand of Random House, informed by the challenges of the industry, the company and the customers.

UX Process

  • Research — paper reviews, competitive analysis, interviews, contextual inquiries, surveys etc
  • Ideation — brainstorming, diverging and converging on ideas, customer journey, persona etc
  • Wireframe — ideas, sketches, brainstorming, what worked and what didn’t, testing results, iterations
  • Design — fleshed out design, test/feedback, iterations, final design
  • Prototype — user testing, iteration, towards development (if you did)

Including related pictures of you and your team doing a design challenge, drawing wireframes, having user testing sessions and the iterated designs are all very important things to include in this section.

Extra things to include (if you wish)

  • Papers published from the project, awards received, conferences, scholarhips etc — showing your achievement and dedication to the project
  • Conclusion — what you learned and what you will be doing next

Additional tips

  • Describe transitions from one stage to another
  • Include constraints/obstacles during the project (or have it down somewhere in your notes) — useful when doing interviews. What went well, what didn’t and how you overcame those situations as a team/individual
  • Avoid too much text — you will get a chance to explain later
  • Sometimes, people have two versions: 1) Short, picture-focused version, 2) Case study — this is also a good way to show your work
  • Try to find inspirations — find UX professionals’ portfolio websites that you think are fantastic and learn from those by comparing it to your own.

Empathy Mapping

Personas

Analyze the Flow of the Current Website

Ideation: Brainstorming with Sketches

Wireframes and Prototypes

CALL OR TEXT

Let's be in touch!

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