Marcus Dixler

UX Designer

UX is my new frontier. With experience in freelance website design and content management for both commercial and non-profit, I’ve now embarked on informed design, customized to the users experience and purpose.


Random House publishers has a site showcasing children’s books – Each book is described in detail, and then the site links to various options to purchase from external distributors.

The Challenge:

Redesign and convert their individual product pages into functional purchase pages so visitors do not need to leave the site to purchase the books.

The Process:

By first researching the children’s book industry, meeting with users, and analyzing the data, I was able to brainstorm and ideate a new design. 

The Result:

The end products of a few weeks were prototypes faithful to the goals and brand of Random House, informed by the challenges of the industry, the company and the customers.

UX Process

  • Research — paper reviews, competitive analysis, interviews, contextual inquiries, surveys etc
  • Ideation — brainstorming, diverging and converging on ideas, customer journey, persona etc
  • Wireframe — ideas, sketches, brainstorming, what worked and what didn’t, testing results, iterations
  • Design — fleshed out design, test/feedback, iterations, final design
  • Prototype — user testing, iteration, towards development (if you did)

Including related pictures of you and your team doing a design challenge, drawing wireframes, having user testing sessions and the iterated designs are all very important things to include in this section.

Extra things to include (if you wish)

  • Papers published from the project, awards received, conferences, scholarhips etc — showing your achievement and dedication to the project
  • Conclusion — what you learned and what you will be doing next

Additional tips

  • Describe transitions from one stage to another
  • Include constraints/obstacles during the project (or have it down somewhere in your notes) — useful when doing interviews. What went well, what didn’t and how you overcame those situations as a team/individual
  • Avoid too much text — you will get a chance to explain later
  • Sometimes, people have two versions: 1) Short, picture-focused version, 2) Case study — this is also a good way to show your work
  • Try to find inspirations — find UX professionals’ portfolio websites that you think are fantastic and learn from those by comparing it to your own.

Empathy Mapping


Analyze the Flow of the Current Website

Ideation: Brainstorming with Sketches

Wireframes and Prototypes


Let's be in touch!

5 + 4 =